Nike finally making actual Back to the Future II self-lacing shoes.
This is cool that it will be uncool because uncool kids will wear it thus scaring away the cool kids until the uncool kids get bored and then it become cool again and the cool kids will wear it but inside they know their level of coolness is unsure.
He’s right, you know. This exact same logic applies to novelty shirts - you can only wear it if you’re confident no one on earth has ever seen it before, then you can wear it once and then burn it. Being cool ain’t easy.
