![A secret transcript from the top-level Budweiser marketing meeting several months prior to the Superbowl:
CMO:
Okay okay.. everyone settle in. It’s a big day today and we have a lot of ground to cover. As you know, in a few months we’ve got the Superbowl coming up. Big big event for us.
It’s been a tough year out there. People are really just trying to make ends meet, so we definitely don’t want to do anything innovative or entertaining in any way. Simply maintain the status quo and fly under the radar and create sub par advertising. Which is why I’m pleased to announce that we’re bringing back the Clydesdale ads again this year.
{enthusiastic applause]
We’ve done extensive market testing and found that non-funny ads featuring animals resonate tremendously with our target demographic.
Now, here’s the problem. Since we’ve run these mediocre Clydesdale ads since the beginning of time, we’re running out of cute things for the Clydesdale to do. We had a dog wanting to be a Clydesdale, other types of horses trying to be Clydesdales, donkeys trying to be Clydesdales… who’s got some great ideas for me?
Ad Guy #1: What about a Clydesdale… trying to be a human?
Ad Guy #2: What if we brought back the Budweiser FROGS and had THEM trying to become Clydesdales?
Ad Guy #3: I’ve got it! A COW! A COW TRYING TO BE A CLYDESDALE.
CMO: My God, a cow. We’ve never done a cow. Cows are ADORABLE. LET’S MOVE INTO PRODUCTION!
[suddenly a chicken walks into the room]
Chicken: *blood curdling scream*](http://27.media.tumblr.com/tumblr_kxi9ulcDRb1qzdm3ro1_400.jpg)
A secret transcript from the top-level Budweiser marketing meeting several months prior to the Superbowl:
CMO:
Okay okay.. everyone settle in. It’s a big day today and we have a lot of ground to cover. As you know, in a few months we’ve got the Superbowl coming up. Big big event for us.
It’s been a tough year out there. People are really just trying to make ends meet, so we definitely don’t want to do anything innovative or entertaining in any way. Simply maintain the status quo and fly under the radar and create sub par advertising. Which is why I’m pleased to announce that we’re bringing back the Clydesdale ads again this year.
{enthusiastic applause]
We’ve done extensive market testing and found that non-funny ads featuring animals resonate tremendously with our target demographic.
Now, here’s the problem. Since we’ve run these mediocre Clydesdale ads since the beginning of time, we’re running out of cute things for the Clydesdale to do. We had a dog wanting to be a Clydesdale, other types of horses trying to be Clydesdales, donkeys trying to be Clydesdales… who’s got some great ideas for me?
Ad Guy #1: What about a Clydesdale… trying to be a human?
Ad Guy #2: What if we brought back the Budweiser FROGS and had THEM trying to become Clydesdales?
Ad Guy #3: I’ve got it! A COW! A COW TRYING TO BE A CLYDESDALE.
CMO: My God, a cow. We’ve never done a cow. Cows are ADORABLE. LET’S MOVE INTO PRODUCTION!
[suddenly a chicken walks into the room]
Chicken: *blood curdling scream*
