WELCOME TO OUR BRANDING HOUSE

by Frank Ferri

“You sure look the part. Short beard, tight-fitting thrift-store shirt, slim-fit jeans and large-framed glasses that scream “I’m hip!” I should hire you on appearance alone. But legally, I can’t. Besides, there’s a lot more to our shop than how we look and dress.”

read the whole brilliant essay here.

(thanks brett!)